![]() Hotels are increasingly catering to healthy lifestyle habits. I get it, the fusion of wellness and travel is hot these days. Then, There’s The Equinox Hotel Brand Video… They’ve created a certain lifestyle and cult following, and any lifestyle brand knows it should transition to other areas of your life. In their campaign video, they also say it will embolden you to become a criminal…Įquinox’s branding is slick. Their brand slogan is “Equinox made me do it.” What they’re trying to tell you is that by being an Equinox gym member, it will embolden you to excel in life. Like Air France’s attempt at a millennial-branded airline, Joon, which is now dead.Įquinox has been successful though. And that’s just an introductory promotional rate, expect regular pricing to be around the $700 mark.Ī deluxe room (the cheapest option) for a random date in August was over $550 a night including taxes and fees.Įquinox’s Incredibly Slick (Slightly Obnoxious) MarketingĬompanies love to market to millennials. Equinox is expecting to command prices in excess of $500 per night. Sleep counselors don’t come cheap apparently. Other Equinox Hotels are on tap for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston. There’s a spa and an on-site nurse to administer IV drips on demand to help guests who have worked out too hard (or are just hungover). Guests will also be able to participate in Vessel Run, a cardio class with Equinox running to the top of the Vessel, the large public artwork made up of staircases at the center of Hudson Yards (the one that looks like a giant chicken shawarma). Don’t forget about the 15,000-square-foot- sun deck and rooftop pool. There is a 60,000-square-foot Equinox gym (non-hotel guest Equinox members can use it too) with a lap pool and two plunge pools. Then, there’s the special black out shades and silent air conditioning system. Guests can also meet with certified behavioral sleep coaches. There are 212 rooms and suites that will have a minibar with 70 (!) healthy food options, magnesium-based sleep supplements, face masks, a brain-fog-fighting elixir, condoms and massage oil. The new hotel spans floors 24 to 38 of a 92-story building - below that will be Equinox’s corporate headquarters and the floors above the hotel will house condominiums. Sounds a bit like a more trendy Westin hotel, no? Their Equinox Hotel concept is to create a luxurious experience that combines fitness, well-being, and rest. Equinox is calling their hotel “ the center of the new cultural crucible of New York City.” Whatever that means. Hudson Yards is a new (and controversial) urban development project that is being managed by the parent company of Equinox. ![]() The first Equinox Hotel is now open in the far-west side development that is Hudson Yards in New York. And now, they’re attempting to redefine the hotel space with Equinox Hotels. They’ve done a bunch of unique partnerships like with Delta to combat the effects of jetlag. While the value of a $400 gym membership can be debated another time, Equinox has without a doubt created an incredibly strong brand as the company that first created the concept of a luxury gym. Oh, you’re there to work out? Yes, they have that too. Some locations can even press your suit, massage your sore body, and babysit your kids. Refresh with Kiehl’s branded shower products. Cool off with a chilled eucalyptus towel. ![]()
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